Alyssa Martin is a sales copywriter & brand messaging strategist for difference makers & creative entrepreneurs who want their business to make an impact

Is your boring-ass brand message

blocking the flow of money & clients

into your business?

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Never have boring messaging again.
Extreme Makeover: Copywriting Edition

**Only 5 spots become available every 12 weeks**


The Brand Message Overhaul is 100% tailored to your unique business

You're not cookie cutter. And neither is this process.

We'll tailor our sessions to exactly what you need to get the results you want -- because there's no such thing as one-size fits all when it comes to copywriting & marketing.

But I know it’s helpful to have an idea of what our time together will cover & in which order. This is an example of how our time together might roll, but it’s FULLY CUSTOMISED to your needs.


Phase 1:

Goal Setting & Business Visioning

  • We'll spend our first 2hrs together on a strategy session that's designed to get clear on what your business stands for.
  • We'll note the most important things your dream clients need to know about working with you & make sure they're conveyed in everything we write from this point onwards.
  • I help you look outside of the box you've created for yourself to uncover your core brand message right in the very first session.
  • Outline a website structure that makes all your information easy to find & navigate.

Phase 2:

Copywriting using your new brand message

  • You'll write the drafts for all your selected pages. Then we'll jump on Zoom together & polish them to publishable perfection live during our 90min calls.
  • We'll cover all the pages that you need to support your business goal. These typically include: Home, About, Services pages and a sprinkling of other pages that are unique to you.
  • We'll make sure all your new copy reflects your vision, voice & values -- while also making sure the BEST clients land on your site and think, "omg, it's like they're reading my mind."

Phase 3:

Client Processes & Documents That Your Clients Adore (Optional)

  • If you choose to include this in your overhaul, we'll plan how your client process flow so that it’s easy for your clients to get the results they want AND easy for you to deliver your best work.
  • We'll write documents & emails to smoothly guide your dream clients through the process of working with you, so that they always feel informed & nurtured when working with you.

  • Here’s some examples of documents that we might want to work on: sales slides, pricing documents, client proposals, client welcome pack, progress update emails, canned responses to client inquiries & loads more.

Phase 4:

Consistency, Flow & Loose Ends

  • Before we wrap up our time together, we’ll review everything we’ve written to make sure all your new brand messaging and web copy is clear and consistent across all your web pages.
  • We'll conquer any last niggles & confidence wobbles about your new brand message before you send it off to your designer or hit publish.

with the Brand Message Overhaul,
you get:

As many pages of client-attracting web copy as you need

You decide on which pages you need & we bring them to life, so that only the BEST clients get through your doors.

Twice monthly 90min creation sessions

After the strategy call, we'll meet every 2 weeks for a 90-minute session where we perfect your copy in real time. Rent my brain, keep the results forever.

Timeless, Fad-free knowledge of how to write your own sales copy

You’ll see for yourself how your draft becomes a persuasive powerhouse, so that you can replicate it for yourself next time you need to.

Client management process & documents (optional)

We’ll make sure your clients are a breeze to work with & know exactly what to expect every step of the way. Think: client welcome packs, proposal documents & whatever else you need.

Deep dive 90min strategy session

We start with an intensive goal setting, message clarifying call. We'll get clear on your brand message & what you want your business to be known for, before we even write a single word of copy.

Implementation weeks

Built in time to take action without feeling overwhelmed by all your existing client work that you need to do. Every second week, we won’t have a call so that you have time to get things done.

A user-friendly website structure

We’ll make sure your dream clients can easily find the information they need to know that they should hire you. We'll streamline your menu and make everything super accessible.

Private Project Zone

You'll get access to a private, shared Google Drive folder where we'll do all our collaborating. It's home to all your worksheets, templates, cheatsheets, call recordings & homework in one go-to location.


here's how it works

Before our sessions

  • You get access to our shared Google Drive folder where you'll find all the templates, cheatsheets & worksheets necessary to help you prepare your draft content for an overhaul.

  • You answer 20 questions about you, your clients and your business so that I get immerse myself in your business before we meet & maximise the time we have together on the call.

  • You write your draft web copy into an editable Google Doc and share it with me at least 48 hours before our session.

During our sessions

  • We get on Zoom and work in the Google Doc together in real time to make improvements so that your web copy is clear, concise and 100% compelling to your dream clients.

  • We’ll power through as much as we can and leave some of the easier bits for you to work on in between our sessions.

  • Our goal is to have a strong page framework at the end of the session that only needs a few tweaks from you to be just right.

In between our sessions

  • You access our call recording(s), plus relevant templates, cheatsheets & worksheets in our shared Google Drive to help you write your content for your next session.

  • During our time apart, you make any changes or fill any gaps that remain in your copy (with help from your cheatsheets & worksheets).

  • We get ready to get back on Zoom and do it all over again for your next session.

THIS IS what people say about working with me


Danika Zoe's new website now feels "super polished, her voice comes through & it’s compelling & persuasive”

Best of all, she now knows how to write compelling, persuasive copy herself without outsourcing it to a copywriter anymore.

Her new copy speaks to her audience so well that Danika says she'd pay twice as much to do it again.

Watch the video below to hear from Danika in her own words.

Lauren White's brand message is now so clear that it's becoming a book

Lauren got so clear on what makes her brand message different (& worth listening to) that she not only re-wrote her web copy -- she got inspired to start writing a book to spread her message even further.

And she landed 4 new clients in the first month!

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