Here’s EXACTLY what you’ll cover

Section 1: Getting to know who you’re trying to attract

The non-negotiable, must-know starting point of attention-grabbing copy that gets your dream clients hitting the ‘buy now’ button with glee. 


Section 2: Putting pen to paper (or fingers to keyboard)

Templates, cheatsheets, frameworks & examples to snap you out of ‘ummmm I don’t know what to write’ mode & turn you into a persuasive powerhouse.

Get your home, about & services pages written in a cinch. Because you don’t lack ideas, you just lack the structure to get them down on the page clearly & persuasively.


Section 3: Important things to put you on the map

  • Master your headlines - 8 out of 10 people will read your headline, but only 2 out of 10 will read the rest. Headlines are the most important thing you'll write.
     
  • What you need to know about SEO - the simple things you can do behind the scenes of your website to make sure you’re set up for success. 
     
  • Writing your own bio – fill-in-the-blank templates for you to create your own bio without pulling your hair out
     
  • Writing your contact page so that your dream clients actually contact you
     
  • Credibility boosters - How to inject credibility & trust into your writing so that you sound like the ultimate professional.