It makes sense that we get so nervous writing about our work & publishing it on the internet for the whole world to see.
In fact, one of the biggest reasons why new businesses aren’t getting the clients they want & deserve is because they don’t know how to write about their work in a loud, proud voice.
In short: their web copy is underselling them.
How are we supposed to write web copy that hooks our dream clients when no one teaches us how to do it? Google "copywriting tips" and you get a never-ending list of worthless reminders like "don't forget to spell-check" or "write a good headline."
And none of it feels like it’s going to help you make a dent in the universe.