Are you trying to write your

website copy for your new business

& feeling stuck & overwhelmed?


Have you ever thought any of these? 

  • “I’ve written it a thousand times & it’s still not good, but I don’t know how to make it better.” 

  • “I know my work adds value, I’m just not sure how to explain it.” 

  • “I want to write more like I talk but also with structure so I don’t ramble, but how the hell do I do that?” 

  • “I don’t know where to start because I don’t have a structure or format to work to.” 

  • “I have so many things to say, but I feel like I can’t put them together in a compelling way that reaches people.” 

Why is that? 


For most of us, our web copy is our one shot at snapping up a client’s attention & putting our work out in the world in a meaningful way.

It makes sense that we get so nervous writing about our work & publishing it on the internet for the whole world to see.

In fact, one of the biggest reasons why new businesses aren’t getting the clients they want & deserve is because they don’t know how to write about their work in a loud, proud voice.

In short: their web copy is underselling them.

How are we supposed to write web copy that hooks our dream clients when no one teaches us how to do it? Google "copywriting tips" and you get a never-ending list of worthless reminders like "don't forget to spell-check" or "write a good headline."

And none of it feels like it’s going to help you make a dent in the universe.


so what if there was another way?


What if, instead of that, you could:

  • get a say-this-here, write-that-there framework for writing each & every major page on your website
  • articulate your value so it’s crisp, tight, and a must buy
  • show your dream clients how much you care about them by the way you write & structure your web copy
  • turn your website into a dream client magnet – simply by changing the words on your website.

Because, obviously, your business is here to make a difference & that means getting your work out there so the right people can buy it & be transformed by it.

I’m going to show you EXACTLY how to make that happen.

Let's start right now... 


3 easy-to-fix mistakes we keep making with our web copy



Your website is NOT about you. Your website is about your dream clients. They need to arrive on your site & quickly realize that they’ve found their online haven – a safe space created just for people like them.

Have you ever had a conversation with someone at a party that talked too much about herself? No doubt, you walked away thinking that woman was not interested in me at all. It’s an awful feeling.

Do you want your dream clients feeling that way about you? Definitely not. You want them to feel at home with you.

Using the words "I, me, my, we, us, ours" is a surefire why to have a me, me, me website that turns off your best & brightest clients. Instead, when you use a lot of "you language," they walk away feeling like you've taken the time to understand them & that you genuinely care about them.

That's a much better start for a relationship than talking about yourself too much.


The process is not as important to us as the outcome.

I don’t care what design program my designer uses to create my graphics; I just care that they look good.

I don’t care what order my business coach teaches me all her knowledge; I just care that she helps me grown my business.

No one buys 5 hours of coaching, for example. They buy what that coaching gives them - what it helps them be, do or have.

See how that works? What you do to get them results doesn't matter as much as the results themselves.

So don’t get caught up on the process that you forget to explain what’s in it for me & the value of your work.


What's the more memorable of the two?

1: "I'm passionate about design."

2: "After launching her new brand, one of my clients went on to triple her newsletter sign ups & almost double her discovery calls because of the smart, stunning website design I created for her that supported her business goals.”

Show, don't tell. One of the biggest mistakes we make...over and over and over. 


Introducing... Website Jumpstart

This new self-paced program takes the guesswork out of doing your own copywriting. It gives you instant access to my simplest, get-results-now material on writing winning web copy.

I've cut out all the time-wasting advice & jumped straight to the must-know stuff that will get your web copy written FAST & fabulously. Including actual cut-and-paste templates for you to steal.

Basically, it’s THE system to use when you want to stop spinning in circles and finally get words down on the page that:

  • You’re happy to hit publish on
  • Truly reflect what you stand for in business
  • Are designed to attract the best clients to you, right from the start.

Best of all, this course was made specifically for beginners. That means, you can write web copy that attracts more clients…
… even if you’re not sure where to start
… even if you don’t have many clients yet
… even if you’re not ready to spend thousands of dollars to hire professionals
… even if you’ve been going around in circles trying to write your web copy on your own.

If you want to get your website off the ground with the ultimate simplicity, Website Jumpstart is for you. It covers everything you need & nothing you don’t.

The goal is to get you RESULTS without having to go over all the confusing marketing hoo-haa that gets you confused & trapped in analysis paralysis.

YOUR investment: USD$197


Here’s EXACTLY what you’ll cover

Section 1: Getting to know who you’re trying to attract

The non-negotiable, must-know starting point of attention-grabbing copy that gets your dream clients hitting the ‘buy now’ button with glee. 

Section 2: Putting pen to paper (or fingers to keyboard)

Templates, cheatsheets, frameworks & examples to snap you out of ‘ummmm I don’t know what to write’ mode & turn you into a persuasive powerhouse.

Get your home, about & services pages written in a cinch. Because you don’t lack ideas, you just lack the structure to get them down on the page clearly & persuasively.

Section 3: Important things to put you on the map

  • Master your headlines - 8 out of 10 people will read your headline, but only 2 out of 10 will read the rest. Headlines are the most important thing you'll write.
  • What you need to know about SEO - the simple things you can do behind the scenes of your website to make sure you’re set up for success. 
  • Writing your own bio – fill-in-the-blank templates for you to create your own bio without pulling your hair out
  • Writing your contact page so that your dream clients actually contact you
  • Credibility boosters - How to inject credibility & trust into your writing so that you sound like the ultimate professional.

And, of course... bonuses!

The Little Black Book Bonus

Access to my Little Black Book of Recommended Providers full of designers, developers, coaches, SEO peeps that are primed to help you grow your business

Website Launch Checklist Bonus

A website launch checklist that you can save right into your own Evernote to make sure all the T’s are crossed & I’s are dotted before you thrust your website into the world.


YOUR investment: USD$197


What will this do for my business?

Website Jumpstart will:

✔ save you months of staring at a blank screen while your dream clients find someone else to work with (because you’ll finally have a structure to work with & cut-and-paste templates to get your fingers flying across the keyboard)

✔ avoid the pending nervous breakdown (because you’ll finally have a structure & format to work to when writing about your business. How does the clarity of “start with A, then write about B & end with C” sound to you?)

✔ get your business out there NOW, rather than later (because you won't be floundering around trying to learn it all on your own, by trial & error)

✔ dramatically increase your clients, confidence & cash (because you'll finally sound like the pro that you are).

Is Website Jumpstart right for me?

I want to be clear about what you can expect from Website Jumpstart, so that you can make the right decision for your business. It’s not like other copywriting offers out there. This is a toolkit full of tried-and-tested templates that work in my own business AND in my client’s businesses.

I’m not trying to turn you into a master copywriter. This is not about being the best or the smartest in the room. I’m going to cut the crap & get straight to works for you now. I want you to be getting RESULTS asap.

Website Jumpstart is perfect for you if…

  • you have a newbie service-based business
  • a sense of connection is important to you and your clients – Website Jumpstart is designed to help you show you much you understand your customers & what they’re going through
  • you don’t know what to write or how to structure it to get you results
  • you just wish copywriting could be easier than it seems, so you can jump merrily onto the next item on your to-do list
  • you have a simple website and want to know the best way to write your home, about & services pages (with a few other bonus pages thrown in for good measure)
  • you want to get your website off the ground with the ultimate simplicity.

But it's probably not right for you if…

  • you’ve been around the business block a few years – this course is especially for beginners.
  • you need more advanced, sophisticated copywriting to convey your message. (I encourage you to look at my 1-to-1 services for that.)
  • you’re looking specifically to get traffic and new leads. Copywriting definitely helps with lead generation, but Website Jumpstart isn’t about lead or traffic-generating tactics. It’s about making sure your words resonate with the right people.
  • you don’t have any customers and expect to make a fortune in the next month.
  • you want someone to do your copywriting for you – this is a DIY system.
  • you've worked with me 1-on-1 before (because I would've already shared these templates with you).


YOUR investment: USD$197


What you’ll get

✔ Immediate access to the whole shebang

You'll get immediate access to a private membership page to convert your copy from meh to magnetic, quick smart. In the membership area, you'll find all the PDFs you need to get started on any page you need, no matter what you're stuck with right now.

✔ 9 easy-to-use, exclusive PDF templates, worksheets, cheatsheets & frameworks

All the templates, worksheets, cheatsheets & frameworks are designed to make creating wildly persuasive web copy a walk in the dog park. Think: fill in the blanks & "start with this, then write that" frameworks that cover your home, about & services pages with ease.

✔ Bonus #1: Access to my Little Black Book of Recommended Providers

This is my own personal list full of designers, developers, coaches, SEO peeps that are primed to help you grow your business -- because they're the people I've trusted to help me grow mine!

✔ Bonus #2: Website launch checklist

This is a launch checklist that you can save right into your own Evernote to make sure all the T’s are crossed & I’s are dotted before you thrust your website into the world. Trust me: website launching is hectic & this will help make sure there's A LOT less to-do items floating around in your brain.

Warning: The Most Expensive Action Is the Action You Don’t Take

I know it can be scary investing in your fledgling business. You might be thinking, “Well, I’m just getting started. Maybe I’ll tinker around by myself for a while, and then I’ll come back to this later. “

But that’s a tragic mistake.  Here’s why…

It’ll take you ten times as long. You’ll run into a simple problem, and you’ll waste days, weeks or even months trying to figure it out.

If you charge $100 per hour for your services & then take 8 full days to write the text for your site, your faffing about has cost $5,600 in lost client time – and that’s assuming you’ve put in only 8 hours per day, which (let’s face it) doesn’t always happen.

And, in that time, how many dream clients are landing on your website & clicking away? (It’s time to get your work into the hands of the people who need it most, so that you can make a difference & make a profit, my friend!)

Website Jumpstart can save you from some of that. What if this saves you just a few weeks or months of banging your head against the keyboard? Is that worth $197?

You decide.


YOUR investment: USD$197


two unbeatable guarantees...


Guarantee #1:
TRY website jumpstart FOR A FULL

I know this system works because I use it with my 1-on-1 clients everyday (and they often pay me 10x the price of this toolkit). That’s why I’m so confident that you’ll get results. But if you decide this isn’t working for you, contact me within 30 days and show me that you actually did the work. I’ll give you ALL your money back.


if you don't get results,
i'll write your copy for you

In fact, I’m SO confident that this will work for you that not only will I give you all your money back, I’ll also write your copy for you, using these very templates. And I'll publish a case study on you, your business & your web copy on my blog, including links back to your site. 

Basically, even if you buy Website Jumpstart and don’t think you’ll get results, you’ll still get your copy done by me, personally, using these exact templates – because I KNOW they work.

All you have to do is email me & attach all your completed work & we'll take it from there.


you might also be wondering...

What if "I'm not a writer"?. . .

You don't need to be a good writer to write good copy. Shocking, right? All you need to start seeing results is to be passionate about your message & have a structure to work to. If you can talk to your friends & clients about your work, you can write copy.

It's easier than you think. And I'll show you how to keep things simple.

What pages of my website will I learn to write?. . .

Website Jumpstart focuses on mastering your home, about & services pages. Plus, you’ll also get extra help with your headlines, basic SEO, writing your bio & your contact page.

How is Website Jumpstart delivered?. . .

All the materials are in PDF form.
You’ll get access to a private password-protected area of this website where you can read & download all the content. You’ll get instant access to everything as soon as you sign up.

Do I get access to the whole shebang up front?. . .

Sure do.

What type of business will benefit from Website Jumpstart?. . .

This system is designed for service providers. If you’re an entrepreneur who is passionate about making a difference, this system will make sure your copywriting reflects that & draws the dreamiest clients to you.

If you sell a product that makes a difference, know that you won’t learn to write product descriptions, but you will learn to write your home & about pages. The services page template also works equally well as a sales page.

Is Website Jumpstart only for beginners?. . .

Yes. If you’ve been in business 3+ years or have had rapid growth or worked with dozens & dozens of clients, then you’ve probably outgrown the information in this program. Website Jumpstart is about teaching the basics of copywriting that will get results without the unnecessary overwhelm.

But if you feel like your website isn’t the client magnet that you know it could be, Website Jumpstart is for you.

Is there any 1-on-1 time with Alyssa?. . .

No. This is a digital program only to help you write your web copy on your own.

What if I "fall behind"?. . .

You get all the content straight away AND you get lifetime access. It'll be there when you're ready to pick it back up again. You literally no way for you to fall behind, because you can learn at your own pace.

I've already worked with you 1-on-1. Should I buy Website Jumpstart too?. . .

Nope. You would've already received these same templates, worksheets or cheatsheets during our time together. You're already sweet.


YOUR investment: USD$197