Here’s the secret to a sales page that sells & feels good
The entire purpose of a sales page is about helping readers figure out – quickly – whether your service is a fit for them.
I’m writing this sales page right now & I don’t feel like I’m trying to trick you or manipulate you into working with me. In fact, there’s a 99% chance that you’re not right for this – and that’s ok.
I’m simply giving you all the information you need to decide for yourself if this is the right opportunity for you in your business right now.
I’m only talking to the few special people who will be thinking, “omg, I wish my sales page had that vibe! This is exactly what I need right now!”
If that’s you, yay – keep reading.
If that’s not you, that’s fine too. We can just be friends.
That feeling is liberating. I want it for you too.
Even better than that…
A great sales page sounds like you’re talking to a friend, 1-to-1.
Imagine if you could take a conversation with your friend – all the questions, all the time & care & compassion you put into it - - and “scale” it to help dozens of other people. That’s what a real sales page does.
As a service provider, you’ve got to think about sales differently. Making tonnes of sales is NOT the only factor you need to consider.
Your sales page is not a huge bear trap that you try to throw over everyone. It’s a filter you use to make sure that only the right people buy what you have to offer.
There’s no point attracting hundreds of new, high paying clients if they make you want to stab yourself in the eye with a rusty fork.
You only want the clients that will appreciate your expertise & be willing to pay you well for it.
Because if your business is full of pain-in-the-butt clients, you might as well go back to your old j-o-b. It’d be way less stressful.