But I’m kind of scared of sales pages.

Fair enough! Especially if you’re new to honest, conversational, non-slimy sales pages. It’s completely natural to have fears about it.

Let’s see if I can clear it all up for you…


Sales Page Fear #1: Aren’t all sales pages sleasy & pushy?

Everyone asks this question, and a lot of people are afraid of feeling like a used car salesman. But that only happens when you’re writing something that you wouldn’t say in real life.

The solution? The masterclass will give you all the tools you need to talk to your clients like real people, as if you were sitting beside them. Listen to your gut. Our motto will be: if it feels icky, do it differently.



Sales Page Fear #2: Won’t I sound fake & full of myself?

The very fact that you’re worried about that means it’s NOT in your nature to be arrogant. In fact, you’re probably more prone to underselling yourself. When in doubt, we’ll revert back to our masterclass motto: if it feels icky, do it differently.



Sales Page Fear #3: What if I don’t want to be a sleaze that manipulates my potential client’s fears?

We’re going to acknowledge that their pain sucks, just like you would with a friend. That’s all it takes. Your potential clients want to feel understood. A good sales page is full of empathy, not fear.