#28: An untouchable niche with Sarah Wilder

An untouchable niche with Sarah Wilder on the Confessions of a Female Entrepreneur podcast #confessionspodcast

In this episode, we talk about:

  • being the only one doing what you do is both crippling & freeing
  • how Sarah has seen her passion for marketing her creations grow, despite being scared of it when she first started out
  • dealing with copy cats — no matter who copies an idea, it will never be the same as yours
  • building a slow growth product that will stand the test of time
  • how to find the sweet spot of something you’re excited to create & your customers are excited to receive
  • dealing with the heavy cloud of “this needs to make me money!"
  • idea overwhelm that makes you feel immense pressure to follow every single idea
  • hiring a team to get you out of working in the business, so you can work on the business.

Resources mentioned in this episode:

And for more from Sarah, visit her at:

Alyssa Martin

Newcastle NSW 2299, Australia

Alyssa Martin is a copywriter for women entrepreneurs who desperately want a website that both sounds like their real, offline self and attracts their dream clients. Through her tell-it-like-it-is blog posts and copywriting prowess, she’s here to shake up your approach to your web copy — while making it feel easy and authentic. When she’s not writing, you can find her riding her bike, drinking red wine and taking selfies with her cat. Meet Alyssa + get ready to see your copywriting in a whole new light at alyssamartin.com.