#31: Blending strategy & creativity with Kim Herrington

Blending strategy & creativity with Kim Herrington on the Confessions of a Female Entrepreneur podcast #confessionspodcast

In this episode, we talk about:

  • getting fired from your job on the first day that you start your business
  • finding a niche — and how well niching works
  • it’s not true that everything has been done before
  • the need to be prepared for when lucky opportunities come your way
  • SEO as a tool for getting in touch with your audience
  • not having a goal made it hard for Kim to find direction, her voice & brand values
  • the mistake of focusing on strategy so much that you don’t take action
  • how your Wordpress theme can affect your SEO
  • aiming for a website that’s only as pretty as you need

Resources mentioned in this episode:

And for more from Kim, visit her at:

Alyssa Martin

Newcastle NSW 2299, Australia

Alyssa Martin is a copywriter for women entrepreneurs who desperately want a website that both sounds like their real, offline self and attracts their dream clients. Through her tell-it-like-it-is blog posts and copywriting prowess, she’s here to shake up your approach to your web copy — while making it feel easy and authentic. When she’s not writing, you can find her riding her bike, drinking red wine and taking selfies with her cat. Meet Alyssa + get ready to see your copywriting in a whole new light at alyssamartin.com.