#7: Building credibility from scratch with Bianca McKenzie

Building credibility from scratch with Bianca McKenzie on the Confessions of a Female Entrepreneur podcast #confessionspodcast

In this episode, we talk about:

  • the rapid evolution of your business when you're just starting out & finding your feet
  • how Bianca manages her business with a full time job on the side
  • if you don't do self promotion, no one will be able to find you & hire you
  • oversubscribing to other people's list & getting crippled by comparisonitis
  • content as a credibility builder
  • being strategic in your business is easier than you think
  • how Bianca doesn't believe in failure.

Resources mentioned in this episode:

Wisdom from Bianca:

"There's no secret sauce. The only thing that's original is you." - Bianca McKenzie on #confessionspodcast

"There's no such thing as failure, only learning." - Bianca McKenzie on #confessionspodcast

And for more from Bianca visit her at:

Alyssa Martin

Newcastle NSW 2299, Australia

Alyssa Martin is a copywriter for women entrepreneurs who desperately want a website that both sounds like their real, offline self and attracts their dream clients. Through her tell-it-like-it-is blog posts and copywriting prowess, she’s here to shake up your approach to your web copy — while making it feel easy and authentic. When she’s not writing, you can find her riding her bike, drinking red wine and taking selfies with her cat. Meet Alyssa + get ready to see your copywriting in a whole new light at alyssamartin.com.