FAQs

 

When is the masterclass? . . .

Find the start date for your closest timezone here:

  • Monday, 5 December 2016 at 1:00:00 PM, PST
  • Monday, 5 December 2016 at 4:00:00 PM, EST
  • Monday, 5 December 2016 at 9:00:00 PM, GMT
  • Tuesday, 6 December 2016 at 8:00:00 AM, AEDT

How long does the live masterclass go for? . . .

2 hours with extra time for a live Q&A if we need it.

What do I need to have ready before the masterclass starts? . . .

Two things:
1. A service that you want to sell
2. A Google Doc ready to write in.

I’ll give you little action steps to get yourself ready before the masterclass. These will help you prepare the Google Doc full of draft content before the masterclass has even started.

How exactly will I be getting the materials? . . .

You’ll get a daily email with a mini action item for you to do each day.

How much time will I need to dedicate to each action email before the masterclass? . . .

No more than 30 minutes each day. But perfection is not the goal here, so 10-15 minutes should be your norm.

I sell digital products or courses. Is this right for me?. . .

Yes -- if your digital product or course is priced at $500 or more, yes. Everything I teach in the masterclass will be equally as effective for digital products as they are for services. The principles for selling your work are the same, no matter what it is you're offering.

Will you help me 1-on-1? . . .

If you snag a VIP spot on the masterclass, yes. We'll have a 45minute power session together AND you’ll have private access to me for 7 days after the masterclass. I’ll be inside your Google Doc where you’ve written your draft & answering your Qs in the comments, so we can have a back-and-forth about any area where you’re stuck.

If you book a regular ol’ spot on the masterclass, there’s no 1-on-1 support.

But what if “I’m not a writer”? . . .

Writing is a skill – one that I can teach you. You don’t need to be the world’s best writer…you just need to write in a way that connects with your audience.

Not by following some “must follow” groan-worthy rules. Not by nitpicking each individual word you’ve written on the page. But by taking your message & crafting it in a way that reaches out and grabs your reader.

As Ernest Hemingway said, “All you have to do is write one true sentence. Write the truest sentence that you know.”

I can’t attend the masterclass Live. Will there be a recording? . . .

Sure will. You’ll get lifetime access to the recording so you can work through it anytime – and EVERY TIME you sit down to write your next sales page.

I’m not sure if people will want my service (or product). Is this right for me? . . .

Honestly, no. “A gifted product is mightier than a gifted pen.” - Gary Bencivenga

You can learn to write great sales pages, but your products or services still won’t sell if they aren’t what people want in the first place. Great copy can’t save a bad product or service, so you’d be better off investing time to find out if your offer is something people want before you take the masterclass.

I’ve already got a sales page. It just needs reworking. Is this right for me? . . .

Yes! Half your luck – you can use your sales page as a draft & apply what you learn in the masterclass to help you improve it.

I sell physical products. Is this right for me? . . .

No. This masterclass is designed for those who sell services or digital products.

Is there a guarantee? . . .

You’re your own guarantee, my friend. You do the work, you get results. My job is help you focus your attention on the right areas, so that you’re moving your business in the right direction.

But focus alone won’t get you anywhere. You’ve got to do the work. For that reason, I can’t guarantee what results you’ll get. That ball is fully in your court.

I’m a VIP. How will you provide personal feedback to me? . . .

We’ll chat back & forth in the comments section of your Google Doc so that you can keep track of all the feedback in one, easy place. Use the comments feature in Google Docs to ask me a question & I’ll get back to you within 24 hours. Go wild.

I’m a VIP. Do I get a 1-on-1 call with you? ? . . .

Yes! We'll have a 45minute session that you can schedule up to 60 days after our Masterclass. This 60 days allows you time off over the Christmas break if you need it too, so there's less pressure.

I’m Australian / Canadian & the USD exchange rate is rough. Help! . . .

Don’t worry – you’re not paying a higher price because of the exchange rate. I’m Australian too, so I know all about our crappy exchange rate right now.

I set the price at about AUD$1,000 first, then converted it into USD because it’s more understood amongst my international community.

You’re NOT paying more because you’re Australian, Canadian, etc. You would’ve been paying about AUD$1,000 regardless of which currency it was charged in. Feel better?