What’s the difference between the Brand Message Overhaul & regular copywriting? . . .
In the Brand Message Overhaul, we revamp your messaging AND your copywriting at the same time.
When you hire a copywriter, you need to have your messaging organised before you hire them. It’s a misconception that if you hire a copywriter, they’ll create your brand message for you.
A great copywriter can help you create amazing copy, but it’s not their responsibility (or often their skill-set) to help you define your message. But I help you do both.
Do I get any one-on-one time with you?. . .
Yes. It's ALL one-on-one. This is not a group program.
How will we conduct our coaching sessions? . . .
We’ll meet on Skype & work out of a Google Doc so that we can both see the changes we make to your web copy in real time. Plus, it means that we can work together even if we live on opposite sides of the world.
What do I need to have ready before we start? . . .
Two main things:
1. You’ll need to have a solid understanding of who you want your web copy to attract.
2. You need to have your drafts written before our call each week, but they don’t need to be flawless. We’ll perfect them together on the call.
Will you help me write my drafts? . . .
In a way, yes. You get all the worksheets, cheatsheets & templates (Valued at $197) you need to help you write your drafts without pulling your hair out.
But you won't get 1-on-1 support from me to help you write them. The templates will be all you need to get started, I promise.
Then, we work from the foundation that you’ve already created by writing your draft copy – only we tweak & improve it together so that it looks totally pro & is ready to reel in the right clients for you.
What if I’m not very good at writing my own draft web copy? . . .
That’s totally fine. You’ll get access to 9 easy, actionable templates, cheatsheets & worksheets to help you figure out what to write & how to structure it. (These alone sell for $197.)
Then, we’ll get on a call together & your draft will be completely transformed right in front of your eyes. The final version will look nothing like your first draft.
The purpose of your draft is to see your natural writing voice, what message you’re trying to convey to your client and where we need to improve. Your draft DOES NOT NEED TO BE PERFECT.
Can we just work on the web copy that's on my site already?. . .
Yes. All you'd need to do is copy & paste your current web copy into a Google Doc & we'd be ready to go.
Will this work for me & my business? . . .
Absolutely. This program is customized especially for you & your business. I don’t believe in one-size fits all solutions, so we’ll start by taking a look at where your business is right now & where you want it to be in the future. Then, we’ll write copy that will help you to make the dream a reality.
I'm an ayurvedic healer / horse hypnotist / professional hoola hooper. Do you have experience in my industry?. . .
Truth time: industry experience does not make a good copywriter. Because your business isn't build on what industry you're in -- it's built on the people you serve.
A good copywriter is not an industry expert. She's a psychologist. A good copywriter, like me, steps into the mind of your customer so that you can speak exactly to their needs, wants, fears & desires. It's about being an expert at people. That's what I do. And I'm brilliant at it.
How do I know that I’ll like my new brand messaging & web copy? . . .
Because you’ll be there, co-creating it with me. It’ll be infused with your own vibe every step of the way.
I’m just starting my business, is this right for me? . . .
Yes, as long as you know who you want to work with. The Brand Message Overhaul is designed for anyone who knows who their dream clients are, but are lost for words when it comes time to try and attract them. If that’s you, you’re in the right place.
Can I skip the implementation weeks & meet with you every week? . . .
Absolutely! You’ll have full control over when you book your sessions when you sign up, so book them whenever you like.
The implementation weeks are there because it can be overwhelming to get clear on your message & be brave enough to publish it on your website. If you get overwhelmed, the implementation weeks give you a break. Use them if you wish, or don't - it's up to you.
What kind of results can I expect? . . .
That’s completely up to you.
What I CAN tell you is that this program is jam-packed with support & advice to make sure that when the right person lands on your site, they’ll be far more likely to sign up & work with you. All your marketing works far, far, faaaarrrr better when you’ve got your messaging right!
But it’s up to you to make sure you’re putting yourself out there, targeting the right people & doing the other marketing work that gets eyeballs on your site so people can hire you. Your Brand Message Overhaul will simply lay unshakable foundations for your success.
Is there a discount for paying up front? . . .
Sure is. It’s $997 per month for 3 months (minimum) OR $2700 for 3 months when paid upfront.