Power of One: Ruth Ridgeway

Meet Ruth Ridgeway of The Lifestyle Designers Club.  Lifestyle Designer and curious explorer, Ruth believes in two things when it comes to business: (1)  In creating a business around your lifestyle, instead of squishing in a life 'somewhere' around work, and (2) Business should be made up of 3 equal parts - Freedom, Fun AND Funds. We're only on this planet once, so she loves spending as many of those days doing what make her smile the most, and helping her clients do the same.

I am in awe of Ruth Ridgeway of The Lifestyle Designers Club. 

I first encountered Ruth in a Facebook mastermind that we're in together & my first impression was that this woman makes things happen!

Since I've known her, Ruth has completely transformed her business & seen really impressive results. She inspires me. 

Lifestyle Designer and curious explorer, Ruth believes in two things when it comes to business:

(1)  In creating a business around your lifestyle, instead of squishing in a life 'somewhere' around work, and

(2) Business should be made up of 3 equal parts - Freedom, Fun AND Funds.

We're only on this planet once, so she loves spending as many of those days doing what make her smile the most, and helping her clients do the same.


Tell us about your path to entrepreneurship.

It's definitely been one rocky, emotional, exciting roller coaster! 

I always knew from a young age I was destined for another path away from the 9-5. Granted, I definitely lost myself along the way, doing what I 'should' be doing and worked several years in a corporate job too. 

Whilst I was a complete square peg in a round hole, I also learned valuable lessons that I carry with me now, and know no matter what, I can turn my hand to anything I set my mind to.

And my entrepreneurial path has been varied too! 

Around 10 or 11, I remember watching a TV program where a woman bought, renovated and sold houses to work her way up the property ladder faster. I remember thinking - 'I want to do that too!' So at the age of 20 I bought my first house, rolled up my sleeves and learnt everything as I went on how to renovate a house. 

A couple renovations later and a relationship break up, my path changed, and continued to change.

From flipping clothing on eBay for a profit, to setting up my business as a photographer - something I'm hugely passionate about. 

From it, I learnt how to design websites, something I still help people with today, along with helping women design their ideal (and happiest) lifestyles. 

So yeah, we can say it's been an up and down, windy path, but I've taken so much from every turn, and feel in such a good (and right) place now.

What do you wish you’d known when you were starting out?

The importance of a great support network. 

I'm a fiercely independent creature. I've always done things myself, all of it. However after joining an online group about 18 months ago, it's completely opened my eyes to how important it is to really have some amazing people around you. 

An entrepreneurs path is rarely an easy one. Having people to take some of the strain, to celebrate with, reach out too... SO IMPORTANT. 

I wish I had that sooner. 

What’s the Big Why behind your business?

Simply, to live life to it's absolute fullest and it's highest potential. I want to spend as many days as I possibly can on this planet smiling, whilst seeing, tasting, experiencing EVERYTHING this world has to offer.

I want to help show others whilst your business is important too, it's not the only thing in life. Creating a business that works around your lifestyle is so important to me.

What inspires you about your dream customers / clients?

I LOVE seeing the transformation in my clients. I love seeing the stress start slipping away, and beams of smiles spread across their faces as they step into a life that feels really good to them - when they start giving themselves permission to live the life they truly want. 

For example, I'm currently running a Lifestyle Design Mastermind. One of the participants has had some really serious health conditions. I remember speaking to her in the months before I launched it. I could see the stress she carried from long hours in a business she didn't fully love. 

Now, (along with some very good news health wise!) she's wound down the side of her business she didn't enjoy, and set up one that she LOVES working on. When she talks, it doesn't sound like she's talking about work - it sounds like she's having fun - and getting to make money from purely having fun! She's also made some big lifestyle changes, and it's a pure honour to know I've played a part in helping that transformation take place. 

What’s the biggest hurdle you’ve faced in business so far? How did you tackle it?

Biggest hurdle? ME. My mindset. I've done a lot of inner work over the last couple of years. Beliefs like 'Earning money has to be hard work' - not so strangely - have held me back. Likewise, self doubt, self worth, fear of what others will think. 

For me, I got to the stage of thinking I wasn't happy sitting back, in my self doubt state, worried constantly what others will think so I thought 'screw it!' I may as well give it a go, what's the worst that can happen? 

I made the choice to go after my dreams and face whatever consequences - good or bad - rather than regret never having tried and what 'might' have been.

How important is being yourself & showing your personality for you as an entrepreneur?

1000%! The more I allow myself to be 'me', let my true personality come through instead of holding back - the more people I attract around me. And not just 'any' people. People of the right fit, people on the same page as me. 

What is your creative MO - the environmental preferences that put you in your optimal creative state?

Going outdoors as much as possible - especially the beach! I love being outdoors and taking photos for my blog posts, but also, it's where most of my inspiration hits. I always get my best ideas when I step away from my desk and get off of the MacBook. 

What does the next 12 months have in store for you?

Business wise, having even more fun than I'm having now. I've got my biggest programme yet coming - The Lifestyle Designers Playground - where I aim to help a 1000 women over the next 12 months have some real fun, and design their happiest lifestyles too. It's a big 'en, but I'm ready and excited to start! 

The rest? I'm playing by ear. I like to keep open and give space to new possibilities, rather then cramming everything in at once, so watch this space :) 

For more lifestyle design inspiration, connect with Ruth at:

Alyssa Martin

AlyssaMartin.com, Sydney NSW 2000, Australia