Too many online businesses talk about themselves far more than they talk about their client & how they can help change that client’s life. Your business is not about you as much as it’s about the people you serve.
Because business is all about people. And relationships.
There are real people sitting behind their computer reading your blog & emails & wanting to hear from you.
You’re not talking to robots. People are what put the dollars into your bank account & we should never forget the human element of our businesses.
Freaking out because nobody is buying? Read this post by Melissa Cassera. "It’s about people, not details.” I love, love, love that Melissa says the whole point of business (and launches, specifically) is to “connect with the people in your audience, build deeper relationships and build excitement for your work, and gracefully invite people to take part in your offer." It’s kind of like throwing an intimate dinner party.
Do you feel like sales is icky? Read this post by Paul Jarvis. My fave line from this article: "When you work for yourself, you’re the chief sales officer. This is ok — sales doesn’t mean tweeting in all caps, BUY ALL MY THINGS. Sales is about connecting and building trust. Anyone can do that."
Are you making the most of the clients you already have? Probably not. It's an area where we can all improve, so check out this post by Melanie Miller. It's a story not only about bad customer service, but the perils of not letting your customers know every way you can serve them, big or small.
Wish promoting your business didn't feel like a full time job? Read this post by Tara Gentile. Tara says that promoting your business is "the absolute smallest part of marketing." Check out this post to find out what you should be doing instead - and it's a much shorter path to making money too.