4 types of credibility boosters to help see yourself as an “expert” (so your clients will too)

It can be hard to figure out what makes you credibility. (And if you don't know, you won't be able to tell your clients why you're credible either.) These 4 types of credibility boosters will help you see yourself as an "expert," so that you can build your know, like & trust factor with ease.

When you’re writing your web copy, you need to show your readers that you rock & that they should listen to you. They need to know, like & trust you before they can hire you – and a lot of that comes down to building your credibility. (Then your winning personality will do the rest.)

That’s great to know. But how do you actually do that?

It's hard to figure out what makes you credible, but if you don't do it, you won't be able to tell your clients why they should hire you.

Why you struggle to see yourself as a credible “expert”

We have a lot of mindset blocks. We all fall into the trap of dismissing our achievements because we’re not “the best.” @@Comparisonitis is a bitch.@@

If you’ve ever thought, “meh, there’s nothing that makes my skills special,” then you’re definitely not alone.

But that’s very rarely true.

Let’s say you’re a graphic designer. There’s really two types of designers – those that went to design school and those that were trained at the school of hard knocks.

If you’re from the self taught at the school of hard knocks, you might feel like you’ve got no credibility.

But you’d be wrong, my friend. Just plain wrong.

If you have no training, how did you learn your skills? Trial and error. Experimentation. Experience. Making shit happen.

That stuff takes time & skill to acquire. And when your clients hire you, they’re saving themselves months (if not years) of figuring all that out on their own, like you did.

Still stuck?

Get this super actionable, 1-page Credibility Booster Cheat Sheet to boost your confidence & get clear on why your dream clients should hire you. You can refer back to it any time you get stuck.

But back to your question: how do you find your own credibility boosters?

Try these on for size:

4 types of credibility boosters

1. Training & qualifications credibility boosters

  • I have a Bachelor of Awesomeness from the University of the Moon.
  • I’ve spent $1,000,000 on learning these things, so that you don’t have to.
  • I spent X number of hours in training (it doesn’t have to be formal, academic training either) at…
  • I have been awarded…
  • I am certified by…

2. Professional experience credibility boosters

  • In my past life, I worked in… It’s where I learned how to… so that I can… for you.
  • I built my skills / business / know-how when I…
  • I’ve worked with over X number of clients / on X number of projects.
  • I built my business by…
  • I created my… [product / service name] based upon years of…

3. Social-proof credibility boosters

  • I’ve worked with some names you might know, such as…
  • I’ve been published at… / interviewed by… / seen on…
  • My clients constantly tell me…
  • My clients hire me because…
  • My clients love working with me because…
  • I get such great results that I’m booked out X number of months in advance.

4. Personal experience & passion credibility boosters

  • I know what I’m talking about because I…
  • I know what it’s like to be where you are. I used to be / do / have / think / feel…
  • My brain naturally builds / designs / thinks / creates / connects…
  • Ever since I was little, I have… [done a certain thing that made this business inevitable for you]
  • I realised that I wanted to be a [your job title] when…
  • I became a [your job title] because…

Your challenge

Make a list of all your possible credentials from the collection above – plus, all the extra reasons your clients want to work with you. Then, add them to your about page. You can either sprinkle them throughout the page or put them all down under a heading like ‘Reasons you’ll love working with me.’

You’ve got this.

P.S. If you’re still not sure what makes you different, better & worth working with, I’ve got just the thing you need. It’s my free From “ho-hum” to “um, whoa!” – 4 Day Memorable Messaging Audio Training

Alyssa Martin

Newcastle NSW 2299, Australia

Alyssa Martin is a copywriter for women entrepreneurs who desperately want a website that both sounds like their real, offline self and attracts their dream clients. Through her tell-it-like-it-is blog posts and copywriting prowess, she’s here to shake up your approach to your web copy — while making it feel easy and authentic. When she’s not writing, you can find her riding her bike, drinking red wine and taking selfies with her cat. Meet Alyssa + get ready to see your copywriting in a whole new light at alyssamartin.com.